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SYDNEY SWANS
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By 1985 the Sydney Swans were in dire financial difficulty and the Victorian Football League had supported the club to the best of its financial capability.� The other clubs were balking and unwilling to pour further monies into Sydney.� The experiment was almost over and South Melbourne supporters were preparing for a homecoming.� Ongoing funding of the Swans was critical and a white knight was badly needed.� In Dr Geoffrey Edelsten the VFL found their white knight.� Others considered Edelsten to be a walking wallet; others considered him to be a pigeon; others a patsy.� Whatever way it went, Edelsten had the cash and the pizzazz that the VFL and the Swans badly needed.


http://www.youtube.com/watch?v=2Gr-dXa6WKc

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Prof Dr Geoffrey Edelsten Life and Times
The Age; “Edelsten’s $6.5m Wins the Swans”
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Prof Dr Geoffrey Edelsten Life and Times
Australian Doctor; “$6.3M cure for ailing Swans”

Contrary to popular belief Edelsten did not buy the Swans.� Edelsten purchased a franchise or licence to operate the Swans.

Edelsten leaped in and changed the face of Australian Football.� He was approached by the directors of Westeq a publicly listed company to assist them establishing medical centres in Western Australia.� They became enamoured with Edelsten’s procurement of the Swans and together with Edelsten’s assistance facilitated an IPO of Powerplay Ltd where Edelsten remained the largest single investor and spent 1 million dollars of his own money.
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Prof Dr Geoffrey Edelsten Life and Times
Dr Geoffrey Edelsten with Nurses in Operating Theatre Celebrating Swans Purchase
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Prof Dr Geoffrey Edelsten Life and Times
Dr Geoffrey Edelsten; Good Weekend

He remained chairman of the Sydney Swans following the Powerplay listing.

Westeq and Powerplay, with Bob Pritchard responsible for the marketing of the Swans, mismanaged dismally the process.� Following Edelsten’s resignation as Chairman of the Sydney Swans, Powerplay went belly up losing more than 20 million dollars and the licence was resumed by the AFL for 1 dollar.��
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The Swans have been rescued.� The VFL coffers have benefited, the VFL is saved, and the AFL is being born.� Who needs Edelsten anymore ?� But we don’t want to give back any of his money! Any money-recovery action must be headed off.

Millions of dollars are at stake.

Who won, who lost ?
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Prof Dr Geoffrey Edelsten Life and Times
Dr Geoffrey Edelsten, Tom Hafey, Leanne Edelsten; Hafey Becomes Coach of the Rebirthed Swans
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Prof Dr Geoffrey Edelsten Life and Times
Mrs Leanne Edelsten and Dr Geoffrey Edelsten; Celebrate First Swans Win

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Prof Dr Geoffrey Edelsten Life and Times
Dr Edelsten with Wife Leanne - Soon After Awarded Swans License
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Prof Dr Geoffrey Edelsten Life and Times
Dr Edelsten with Wife Leanne - Immediately After Awarded Swans License

The licence was then purchased by a number of high profile Swans supporters such as the TV personality Mike Willessee who had been criticised for drunk TV appearances.� Twelve months after commencement the licence is again rescinded and now Willessee is out (good little money earner for someone).
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Prof Dr Geoffrey Edelsten Life and Times
Dr Geoffrey Edelsten with Mr & Mrs Warrick Capper
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Prof Dr Geoffrey Edelsten Life and Times
Edelsten’s Grass Roots; David Parken and Dr Geoffrey Edelsten - Carlton Premiership Cup 1995
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Prof Dr Geoffrey Edelsten Life and Times
Edelsten’s Grass Roots; Denis Pagen and Prof Dr Geoffrey Edelsten - Number 1 Jumper for Esteemed Inner Blue Member
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